Sorry, Alexa: Amazon Echo speakers are at the base of my checklist for songs listening. Indeed, I know the business has a bajillion speakers currently, but the target so considerably has been on voice, not audio good quality. 

Perhaps that is about to adjust. CNBC reports the business is organizing at the very least 8 new gadgets like ‘a microwave oven, an amplifier, a receiver, a subwoofer, and an in-vehicle gadget’ driven by Alexa and thanks by the finish of the 12 months. Only ‘some of the devices’ will also have Alexa developed in, CNBC suggests.

Placing apart the vehicle gadget and the microwave, enhanced seem good quality seems to be a target of this new line. Amazon is not by yourself in obtaining so-so functionality, since — barring the Google Home MaxGoogle’s personal speakers have been reasonably lackluster for listening to songs, way too.

It was not till the Sonos One wise speaker that you could get a speaker with Alexa (and ultimately Google Assistant) that was truly satisfying to pay attention to. Sonos has given that embarked on a total-residence technique, like the type of gadgets that Amazon is rumored to be doing work on. But now it seems like Amazon could want that very same piece of the large-finish audio wise-residence pie.

Predictions about Amazon’s amp, receiver and sub


Whilst Amazon currently has an unofficial Alexa seem bar in the Polk Command Bar, it isn’t going to have any ‘pure’ audio merchandise however. Even so, we have experienced a raft of Amazon gadgets of late from the Echo Buttons to the Echo Show, so how will these new gadgets stand out? 

For instance, will any of these items have a microphone onboard? To my thoughts, the amp and receiver make the most feeling, as the subwoofer looks a small redundant.

Whilst we will deal with the subwoofer soon, two merchandise appear to thoughts when contemplating about what an Amazon amp and receiver would be like. These are:

  • Sonos Amp: Related amplifier with HDMI in and multiroom, BYO speakers, $599
  • Denon HEOS AVR: HDMI-switching receiver with audio decoding and multiroom, $599  


The largest problem with the merchandise earlier mentioned, and Amazon’s largest prospect, is cost. Echo merchandise generally market for a fifth of these costs, so you can assume the rumored Amazon merchandise to be significantly far more reasonably priced. 

What could the receiver offer you? My colleague David Katzmaier truly liked the Fire TV Cube, a common distant and streaming box combo. If you included far more HDMI inputs, a amplifier and a $299 cost tag — growth! — you have the ‘Amazon Echo Receiver.’ Just incorporate your personal speaker established and a Television and you have obtained a good residence theater program, assuming Amazon has accomplished its research.

Receiver organizations this kind of as Denon, Yamaha and Sony have produced their reputations more than many years, but Amazon would be striving to contend with just a few of a long time below its belt. Indeed, the Echo is excellent as considerably as its utility is anxious, but it seems like a clock radio. Amazon has a whole lot to demonstrate to audio enthusiasts.


The amp is a small more challenging to pin down. I am guessing a $150-$200 amplifier offered as an Echo that makes use of your personal speakers! I am surmising it would also have Bluetooth and an optical enter in addition a 50-watt x two amplifier. The ‘Echo Amp’?

Whilst the other two merchandise appear like standalone entities, the subwoofer feels like it would be an optional further for the Display or (more recent) Echos in purchase to incorporate further bass. I am imagining the mini sub you get with a price range sound bar, fairly than the hulking behemoth that is the Sonos Sub. ‘Echo Sub,’ then, and if it really is referred to as anything else, I will get you a espresso.

How will they market?

Amazon has the cash and assets to adapt a scattergun technique with its merchandise and see what hits. For instance, I are unable to envision desire for an Alexa receiver is large, specifically offered that most AV receivers currently interface with Alexa in some way. (Hook up an Echo in the space, and you can notify your receiver to elevate and reduce the quantity, and so forth.) Of these 3 audio gadgets, the subwoofer almost certainly has the most ‘legs.’

You will find an additional prospective roadblock to Amazon attractive to a far more audiophile market place, and that is 1 of the firm’s personal creating. When I consider ‘Amazon brand’ I consider ‘AmazonBasics.’ Fantastic cables, but not anything you would believe in for elements costing hundreds of pounds. (You will find currently a Basics sound bar, way too, but it seems like a glorified Bluetooth speaker.)

Could it be Amazon will start some type of hello-fi brand name, probably making use of its Amazon Songs identify? Or will it proceed to use the Echo identify for its speakers, and all that connotes? We will discover out before long ample. 


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